M & C SAATCHI

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M&C Saatchi is an advertising agency. It was formed in January 1995 by brothers Maurice Saatchi and Charles Saatchi after they were ousted from their own prestigious advertising agency Saatchi & Saatchi in a bitter boardroom row. Since then, M&C Saatchi has become one of the UK's foremost agencies, overtaking the original Saatchi agency in domestic billings, and establishing a network throughout 12 countries. The group has a particularly strong presence in the Asia Pacific region.

Maurice and Charles Saatchi

Following M&C's launch in 1995, Adweek referred to the company as ‘The fastest growing start-up in the history of advertising’. The company's business model addresses a perceived market gap: between one-off boutiques and large conglomerates. This is driven by the company’s core philosophy that simplicity sells.

The agency has won numerous awards for its creative work. M&C Saatchi remains one of the few independent creative shops, unlike its rival Saatchi & Saatchi, which was made part of the Publicis network in 2000.

Campaigns

The Sydney office of M&C Saatchi is well known throughout the Australian advertising industry for its campaign for Australian Tourism, So where the bloody hell are you?, featuring model Lara Bingle.

LONDON

General enquiries

Tel: +44 (0)20 7543 4500
Fax: +44 (0)20 7543 4501
E-mail this office

New business London

Camilla Tappin
+44 20 7543 4671
Send e-mail

NEW YORK

General enquiries

Tel: +1 310 401 6070
Fax: +1 310 264 1910
E-mail this office

New business

Huw Griffith
+1 310 401 6070
Send e-mail

When Germany was still in the tournament
Statistically Germany always World Champion in Germany	1954 Bern, 1974 Munich, 1990 Rome, 2006 here
The morning after Germany got kicked out of the World Cup against Italy
In principle someone is just keeping it for us for 4 years

The football World Cup 2006 campaign was supported by various initiatives, all based on the same “It’s Your Heimspiel” idea. The posters were one of the biggest OOH campaigns ever, a giant city attack in Berlin. 

After the drop out of the German team in the World Cup's quarter final all posters have been taken off immediately. The next day motives have been replaced by fallbacks pointing at the forthcoming World Cup 2010 in South Africa.

The World Cup campaign has been awarded for most outstanding integrated campaign.

MORE EXAMPLES

• Intro Verlag
  Bolzen Magazine - TVC

• Coca-Cola
  Ballboy - TVC

• HypoVereinsbank
  Savings card - Print campaign

• Coca-Cola Atlanta
  The March - TVC

• Coca-Cola Atlanta
  Integrated Media Campaign

From this region

• Havana Club (Pernod Ricard)
  EL CULTO A LA VIDA
  EL CULTO A LA VIDA
  Paris

• nh Hotels
  Customer service
  Toast
  Madrid

• Privilege
  You don't have to be posh
  You don't have to be posh
  London

• Foster's
  Twist
  Laid Back
  London

• The Ministry of Economic Development of Georgia
  The Winner Is
  Georgia versus Georgia
  London

Charles Saatchi

Charles Saatchi (born June 9, 1943) was the co-founder with his brother Maurice of the global advertising agency Saatchi & Saatchi, which became the world's biggest before the brothers were forced out of their own company in 1995. In the same year the Saatchi brothers formed a new agency called M&C Saatchi. 

Many large clients followed, and their new agency quickly overtook their ex agency in Britain's top ten. Charles is also known worldwide as an art collector and owner of the Saatchi Gallery, and in particular for his sponsorship of the Young British Artists (YBAs), including Damien Hirst and Tracey Emin.

Maurice Saatchi, Baron Saatchi, born June 21, 1946 is the co-founder of advertising agencies Saatchi and Saatchi and M&C Saatchi.

Born in Baghdad, Iraq, to Jewish parents, he is the brother of Charles Saatchi.

Following Michael Howard's elevation to the leadership of the Conservative Party in November 2003, Lord Saatchi was appointed joint chairman of the party with Liam Fox. He had responsibility for running the party machine, and remained in this post until after the 2005 general election.

He is also chairman of Finsbury Foods plc, and is a Governor of the London School of Economics from where he had graduated with a First class honours degree in Economics. Saatchi is a trustee of Apsley House Trust and the Museum of Garden History, and also a director of the Centre for Policy Studies. He was also a trustee of the Victoria and Albert Museum from 1988 to 1996.

He had been created a life peer as Baron Saatchi, of Staplefield in the County of West Sussex in 1996 and is number 305 in the Sunday Times Rich List 2004, with an estimated wealth of £132m.

Maurice Saatchi

CONTACTS:

Press contacts

LINKS and REFERENCE

• BBC Profile

• The Saatchi Gallery

• Charles Saatchi, Readers Q&A, The Art Newspaper

• Charles Saatchi, Readers Q&A, The Independent

• Guardian Interview

• Maurice Saatchi: Why Tories lost 2005 election

• Joint conservative party chairman - Maurice Saatchi

• Maurice Saatchi

• The Guardian Media Top 100 2001 number 44; 2002 number 47

• Saatchi charges Tories £1.5m for failed campaign The Times, August 01, 2005

SAILING EVENTS - MEDIA EXPOSURE TABLE

Once advertising your product with an association to an alternative energy project may have been unthinkable for upsetting the airlines and auto makers. Not any more according to Advertising Age:

See the table of media returns below for adventure sailing projects. They are all clean. The last entry is an alternative energy sailing project - a non-polluting electric boat. Sponsors, what are you waiting for?

ONLINE AD SPENDING HITS NEW HIGH

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